Williams

When direct mailers discuss the youth market, often it's with a hint or more of frustration and confusion. Will teenagers and college students respond to direct mail? Do they only care about the electronic way of marketing?

By Lisa Yorgey How to navigate the legal transfer of data from Europe to the United States The capture and use of personal data for marketing purposes is a common practice in the United States. In other parts of the world, however, policies and laws regarding the use of personal data for such purposes are far more restrictive. The most notable piece of global privacy legislation that affects U.S. companies is the European Data Protection Directive, which requires specific measures be met before data are transferred outside the European Union (EU). When implementation of this directive threatened the flow of data

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