William Thackeray

Charles Dickens the Victorian era author, should be considered the Great-grandfather of Direct. What Dickens did for the business of direct marketing is history. For example, Dickens gave us: * “Buy One, Get one Free” * Continuity and club programs * White mail * Seasonality studies * Chat rooms * Testimonials * Contrast pricing * Installment payments * Market research * Customer relationship And these are just the beginning. To this list you also can add that he was the great-grandfather of soap operas and paperback books. When Dickens came up with all these innovations he was only 23 years old and had just

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