William L. Shirer

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

My wife, Peggy, and I are unabashed royal watchers. We subscribe—and look forward to every month—the Brit magazine, Majesty. Whenever we are in London, we try to visit the Queen’s Gallery off Buckingham Palace, because the Royal Family has one of the greatest private art collections in the world and the exhibitions there are changed regularly. So surfing DirecTV over early morning coffee on Friday, August 31, I stumbled on the BBC live coverage of the memorial service commemorating the 10th anniversary of the death of Princess Diana and was hooked. It is the BBC that invented TV coverage of great national events—funerals, coronations, state visits

For the last 50 years television news has been the same—men, men, men. From 1949 to 1956 we were treated to the “Camel News Caravan”—a 15-minute news summary hosted by John (“I’m glad we could get together”) Cameron Swayze, who always had an ashtray on his desk and a sign with the sponsor’s logo. This was followed by 15 minutes of Perry Como or Pinkey Lee. Swayze was ousted in October 1956 to make room for the Huntley-Brinkley Report (“Goodnight, Chet; Goodnight, David. And goodnight from NBC News”). These days, the news on the three networks is a tedious and interchangeable compendium of all the

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