Willard Scott

One of the most innovative uses of a live check in a direct mailing comes from the nonprofit organization, Help Hospitalized Veterans, which supplies craft kits to hospitalized veterans to help with their rehabilitation and to make their stays more enjoyable. If we count the prior versions of this package—and we will—this mailing qualifies as an Axel Andersson Award winner, after being in the mail since at least 1999. The most recent version we received is a #10 envelope package that puts to good use the advantages of inline production with multiple instances of personalization (604HEHOVE0801). For starters, the four-page letter

More Blogs