Will Smith

Heather Fletcher is senior content editor with Target Marketing.

Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.

AI is poised to open new doors and unlock incredible potential for all walks of life. For marketers, AI will free up resources; lead to closer, more meaningful connections; and help develop a more well-rounded understanding of customers to deliver what they want, when they want it. Here now are three ways AI will impact (and improve) marketing.

First, Will Smith has to know what part of his audience's lives make them feel bad so he can figure out what product he can create to make them feel good, the showman demonstrated for the crowd during his Tuesday morning keynote at The Marketo Marketing Nation Summit in Las Vegas.

Zombies may be the walking undead, but their contribution to Main Street’s economy is very much alive. In modern times, the zombie genre has evolved from a cult following to a highly popular theme. 24/7 Wall St. estimates that the today’s zombie genre economy is worth billions of dollars. Think way beyond zombie movie ticket sales. Think about DVD sales, video games, comic books ... And if you think the financial tab has been high so far, by the end of 2012 the tab is going to be far larger.

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