Wil Reynolds

Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

Since the early 2000s, we have known people don't like pop-ups ... yet they're still being used. "I know you're trying to leave my site, but HEY! Look at this!" "Don't go! Here's more stuff you don't want!" Or the pop-ups appear before you even see the content you thought you wanted to see.

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