Wendy McDevitt

Andrea Syverson is the founder and president of creative branding and merchandising consultancy IER Partners. For 20+ years, Andrea’s joy has been inspiring clients with innovative approaches to branding, product development and creative messaging. She’s the author of two books about brand building and creating customer-centric products that enhance brands: BrandAbout: A Seriously Playful Approach for Passionate Brand-Builders and Merchants and ThinkAbout: 77 Creative Prompts for Innovators. You may reach her at asyverson@ierpartners.com.

"Summer afternoon—summer afternoon; to me those have always been the two most beautiful words in the English language," wrote Henry James. I couldn't agree more. I just love summer. Summer is the time for a new speed. For sauntering and slowing down. For purposefully stretching those extra long afternoons into all sorts of pleasurable outdoor activities like gardening or grilling or just unscheduled hammock time. For three- or four-day long weekends spent with family and friends or just catching up with yourself. For easy everything.

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