You have an upset customer and now you need to make things right. But how do you communicate that to the offended customer without making the situation worse? The hardest part of an apology is that your best intentions can be killed by a single wrong word.
What does an ancient Greek rhetorician know about email messaging? Aristotle knew how to captivate his audience and drive them to action. While the word seems dated and highbrow, rhetoric is simply the art of persuasive speaking and writing. And persuasive writing is a must for your effective email campaign.