Wendy Croissant

Stephanie Miller leads the IMM/integrated marketing management practice for brand and marketing technology strategy firm TopRight (www.toprightpartners.com). She is a relentless customer advocate and a champion for marketers creating memorable customer experiences. A digital marketing and CRM expert, she helps sophisticated marketers balance the right mix of people, process and technology to optimize a data-driven content marketing strategy. She speaks and writes regularly and leads several industrywide initiatives. Feedback and column ideas are most welcome at smiller@toprightpartners.com or @stephanieSAM.

Editor's note: This week we feature the second part of our interview with Wendy Croissant, e-mail marketing manager for outdoor gear and apparel cataloger Sierra Trading Post, conducted over the microblogging service Twitter, aka a Twitterview. We'll run other Twitterviews periodically.

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