Warren Buffett

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

NetBase says in determining American Express, PayPal, Vanguard, Bitcoin, Goldman Sachs, Ethereum, Samsung Pay, Square, UBS and Visa were the top financial services marketers on social media in 2017, it looked for “themes to look beyond the sheer volume of conversations, and dive into the emotions and sentiment of over 142 million social media mentions.”

An old friend in business called me to share her “crisis of confidence” in using her pricey new database/CRM/analytics system. She had led the organization through a major investment in “cleaning, compiling and organizing” the data to make it more “usable.” It was a herculean task,

Welcome to the brand new list of Target Marketing's Top 50 Mailers. For the first time, we are relying exclusively on data from our partner Who's Mailing What! in compiling this list, as well as the other lists in this article, combined with list management information provided by SRDS. Who's Mailing What! has compiled the most complete library of direct mail and email in the world, and has tracked mail for more than 25 years. Earlier this year, it relaunched on a state-of-the-art, fully searchable platform.

CEOs at Fortune 500 companies have been slow to embrace social media. But at least two social networks appear to be gaining traction with the chief executives of America's most successful companies, according to a new study sponsored by Domo and CEO.com … The "2013 CEO.com Social CEO Report," which investigates the social media habits of business leaders, found 5.6 percent of Fortune 500 CEOs are now on Twitter, compared with just 3.6 percent last year, a 55.6 percent increase in participation. Overall, roughly 18 percent of the adult U.S. population is on Twitter, says Pew Internet.

I am conflicted. It's as if I have a pocket-sized devil on one shoulder and a diminutive angel on the other. The one with a pitchfork is prodding me to start using Twitter's "Promoted Tweets" service, while its halo-wearing counterpart tells me to trust the community to discover and share remarkable content organically. Each makes a sound argument, and although the angel has had my ear to-date, the devil is starting to command my attention.

In June 2005, I started writing this e-newsletter.

My wife, Peggy, who is the publisher, came up with the idea of having takeaway points―a short collection of bulleted one- and two-liners or short paragraphs at the end of each piece―that summarize why a particular column might be worth reading.

I assume readers are very busy. I have no interest in wasting anybody’s time.

For example, many blogs start off with the writer clearing throat, rolling up sleeves, rubbing hands together, by which time the reader is on Page 2 with nothing to show for the time spent. That is why my private definition of the typical blog is “a cross between a blob and a bog.”

Put another way: It is imperative to remember that on the Internet a writer is one click away from oblivion. If I don’t ruthlessly self-edit, the reader is gone in a twentieth of a second.

Readers of Business Common Sense can scan the lede, and if they have no interest in today’s subject, can be out of here in less than 20 seconds, maybe with a useful takeaway or two, maybe not.

Every now and then a reader would write me and ask if I ever were planning to publish a collection of the takeaways. I said thanks for the suggestion (I personally answer all e-mail correspondence), and put the idea on the back burner.

In 2010, I moved the idea to the front burner and what turned up is:

Quotations, Rules, Aphorisms, Pithy Tips, Quips,

Sage Advice, Secrets, Dictums and Truisms in
99 Categories of Marketing, Business and Life

If you like what follows, you’ll find more information and how to order at www.dennyhatch.com

I persuaded the publisher (my wife, Peggy) to offer readers a fat pre-publication discount.


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