Ward Howell

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I have sat in jet airliners on runways, but never for more than an hour. The weather outside the cabin may have been clear and sunny, but as the pilot explained over the public address system, no incoming traffic was able to land at the destination airport because of fog or snow. So we sat—grateful to be safe on the ground—rather than endlessly circling O’Hare or Metro Detroit in soup, waiting for a break in the weather and for the planes ahead of us to land. In 2006, some 60,000 fully loaded planes, were stuck on the tarmac for one to two hours.

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