Walter J. Palmer

Heather Fletcher is senior content editor with Target Marketing.

On Wednesday, a Minnesota man in a healing profession was being skewered on social media for allegedly luring a lion out of an animal conservancy in Zimbabwe and shooting the animal with a bow and arrow on July 6. ... The impact on his business offers marketers an extreme cautionary tale about vetting vendors, because casting blame on them in a crisis may not save the brand.

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