Vishwas Shankar

Heather Fletcher is senior content editor with Target Marketing.

Auto marketers are seeing a growing trend among women in the U.S. and Canada buying cars, but those consumers are still reporting they’re unhappy with the vehicle-buying process — despite more female drivers being on the road than men. So the messaging has to change, reflecting a more digital-savvy car-buying process, with easy financing via clickthroughs, according to research announced on Thursday.

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