Gabriel Shaoolian is the CEO and founder of New York-based Blue Fountain Media, a digital agency focused on generating qualified leads, increasing sales and expanding brand recognition for clients online.

Sadly, as a digital marketer, I continue to see far too many companies failing to tailor their SEO strategies to take advantage of the seasonal uptick in consumer searches. It’s their “set-it-and-forget-it” approach to SEO that’s preventing potential customers from finding their offerings, which is sure to result in lackluster holiday sales.

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