Vince Lombardi,

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

When I saw that the 2008 rate for a speech by Larry Summers was $45,000 to $135,000, I got to thinking.

Out of curiosity, I started prowling the various Web sites of speakers' bureaus and came to six conclusions:

  1. It seems everybody in the world is available for speeches. Included are political and show business stars, second and third bananas, and hundreds upon hundreds of people I never heard of.
  2. All of these people—luminaries and nobodies—get fees from $1,000 to $1 million, plus expenses.
  3. I used to make a lot of speeches, and all I ever got was expenses and a plaque with my name engraved on it.
  4. I was a damned fool. I was as much a nobody as anybody else and could've picked up some dough if I'd just asked.
  5. If someone invites you to make a speech, think about asking for an honorarium at the very least, if not a fat fee, plus expenses. For Colin Powell, expenses include a private jet along with his $100,000 fee.
  6. The worst that can happen is that no money in the budget exists for fees or expenses. If you refuse, someone will replace you.

Squashing the little guys--a PR catastrophe Nov. 10, 2005: Vol. 1, Issue No. 47 IN THE NEWS Vancouver 2010 Applauds UN Olympic Truce Resolution VANCOUVER, Nov. 4, 2005--The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) applauds the UN and, particularly, the support of the Government of Canada for participating earlier this week in a United Nations Olympic Truce Resolution entitled "Building a peaceful and better world through sport and the Olympic ideal." --Vancouver Organizing Committee, Nov. 4, 2005 China's Logo Crackdown The Nation Is Awash in Phony Western Brands But Draws the Line at Valuable Olympic Symbol --Geoffrey Fowler,

By Denny Hatch Philadelphia has two entrepreneur restaurateurs—Stephen Starr and Neil Stein—who have created some wonderful eating and drinking emporia. Stephen Starr's hottest new establishment is Morimoto, created around the "Iron Chef," a fascinating television show on the Food Network. Neil Stein, who owes a ton of back taxes to the city, just filed for Chapter 11. I won't eat at a Neil Stein restaurant. The reason: Peggy and I had dinner at his pricey saloon, Avenue B. We ordered white wine by the glass, the price per glass being about what I pay for a bottle of white at my

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