Victor Kiam

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

I disagree with Michelle Higgins. She is a whiner and a handwringer. Getting on a plane is emphatically NOT “roughly akin to entering the ninth circle of hell.” It’s a miracle. The late author and critic Alfred Kazin said his idea of happiness was settling into an airliner seat with a book, a notebook and a martini. Amen. Jet planes have taken me higher and faster and to places around the world only dreamed of by my grandparents—and usually for only a few hundred bucks. If you want to spend $400 to $3000 or more an hour to fly in obscene luxury, plenty of

In sports, athletes who perform at peak ability are often said to be “in the zone.” All else is shut out and their minds and bodies are as one, permitting total concentration. When I read that a British Air flight crew had been sleep-deprived because of the noise in a New Delhi hotel—with the result that they delayed their flight to London—it set the wheels of my mind whirling. For a flight crew to be “in the zone” for a 12-hour journey, it cannot be tired. Yes, giant jets have autopilot, but it could be disastrous if both pilot and co-pilot passed out

Is Eos a Viable Business Model? April 4, 2006: Vol. 2, Issue No. 26 IN THE NEWS Eos offers first-timers reduced fares, money-back guarantee Eos, the new airline offering premium-only service between London (Stansted) and New York (Kennedy), is offering reduced fares and a money-back guarantee to certain British Airways and Virgin Atlantic business travelers willing to try Eos for the first time. —Travel Weekly Daily Bulletin, March 29, 2006 IKEA billionaire founder proud to be frugal Kamprad always flies economy, drives 15-year-old car GENEVA—IKEA founder Ingvar Kamprad, ranked 4th richest man in the world, drives a 15-year-old car and always flies economy

Who Speaks for Your Company? The new General Motors strategy of offering employee pricing on all new models resulted in a 47-percent sales increase in June. Ford promptly followed suit. Chrysler went them both one better by not only offering employee discounts but bringing back Lee Iacocca--the man who saved the company in 1982 and became its spokesman--to do the TV commercials, complete with the line he made famous, "If you can find a better car, buy it." In 1955 Ogilvy & Mather dreamed up the idea of using the CEO of Schweppes USA, the elegant, bearded Commander Edward Whitehead, as the centerpiece of

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