The popular phrase “Pets are people, too!” has never been more true. Pet owners and their furry family members are evolving from a niche market into a mainstream buying power. According to the American Pet Products Manufacturers Association’s (APPMA) 2007-2008 National Pet Owners Survey, 63 percent of U.S. households own pets, and, in the past four years, spending on pets has climbed 6 percent each year to a current rate of about $40.8 billion. “With the sophistication of technology and the proliferation of products, people had to become more creative in how they’re going to get their products into the marketplace.” says Vicki Lynne
Vicki Lynne Morgan
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