Vicki Lynne Morgan

The popular phrase “Pets are people, too!” has never been more true. Pet owners and their furry family members are evolving from a niche market into a mainstream buying power. According to the American Pet Products Manufacturers Association’s (APPMA) 2007-2008 National Pet Owners Survey, 63 percent of U.S. households own pets, and, in the past four years, spending on pets has climbed 6 percent each year to a current rate of about $40.8 billion. “With the sophistication of technology and the proliferation of products, people had to become more creative in how they’re going to get their products into the marketplace.” says Vicki Lynne

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