Vic Walia

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

QR codes are the technology being talked about most at the InterACT! cross-media conference.

When I wrote my first article on direct marketing, as an intern for Target Marketing in 1992, I immediately was impressed by this challenging but exciting practice. The ability to develop and test a hypothesis is a compelling promise that has hooked many a fan of this marketing discipline.

InfoTrends and North American Publishing Company (NAPCO) announced today that Vic Walia, Senior Director of Brand Marketing at Hotels.com, will deliver the day two keynote address at the InterACT! Conference. The event will take place August 10-11, 2010 at the Crowne Plaza Chicago O'Hare in Rosemont, IL.

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