Venture Direct Worldwide

By Lisa Yorgey Lester This month marks the second anniversary of the terrorist attacks on the World Trade Center and the Pentagon. In the post-Sept. 11 era, the firefighting profession has become synonymous with heroism. But, while our perception of firefighters may have changed, their needs and the services they provide have not. More than a million firefighters from 30,000 municipal or local fire departments protected the United States in 2001, according to the National Fire Protection Association (NFPA). Nearly three-quarters (784,700) of these firefighters were volunteers. Demographics point to a decidedly male market that can be broken into two groups: paid and

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