Vanessa Hudgens

Talkwalker has released its final social media trend numbers before the Super Bowl, and they say, "If hashtags were touchdowns, the Philadelphia Eagles look to win in a relative blowout."

Valerie Bertinelli promises slimmer hips and thighs with Jenny Craig. Suzanne Somers used to make the same promise with the ThighMaster, recall? Morgan Fairchild offers love advice for Old Navy website visitors in a live chat. New England Patriot's star Tedy Bruschi touts the benefits of life insurance for Boston area consumers. Genevieve Gorder of "Trading Spaces" gives home improvement advice and endorses 3M Corp.'s building products. Teen idol Vanessa Hudgens shares her back-to-school wardrobe preferences in a Sears magazine aimed at teenage girls.

Direct mail rule number one: get their attention. Rule number two: next get involved in the mailing with both image and copy. The latest 6-1/4" x 11" magalog from Sears fulfills those two rules. Frankly, it hits them out of the park in a dead-on, back-to-school effort aimed at teenagers and their parents (Archive code #910-171613-0807B).

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