Val DiGiacinto

QR codes. While they may look like an old promo gimmick from the alien film "District 9," everyone connected to direct mail is talking about them. They're the next big wave marketers appear to be jumping on. QR codes are everywhere: on billboards, printed ads in magazines, signs in cities, business cards, for-sale signs at homes ... and they're on envelopes and postcards, tons of them.

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