The death of daily deals sites has been greatly exaggerated. Deals sites like Groupon are alive and well and showing consistent results, with a few improved metrics over the past year, according to a study by Rice University. "How Businesses Fare With Daily Deals As They Gain Experience: A Multi-time Period Study of Daily Deal Performance" is authored by Utpal M. Dholakia, professor of management at Rice University's Jones Graduate School of Business.
Utpal M. Dholakia
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