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Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

It's a connection that's been made by mailers I've reviewed over the last year: using less energy saves the consumer money. And, in September, two new "home improvement" offers continued the trend. Home Depot's 5-1/2" x11" self-mailer proclaims "Save Money. Save Energy." on the outer. Inside, the copy notes possible energy savings on new insulation, windows, water heaters and Trane HVAC systems. The prospect is invited to call a toll-free number or go online to schedule a free in-home consultation (Archive code #390-172889-0809).

ROTFL I almost fell off the chair when I saw Lawrence Van Gelder’s little squib (reprinted in full nearby) in The New York Times, reporting that the Chinese have edited “Pirates of the Caribbean” because one of the characters “vilifies and humiliates the Chinese.” Imagine! The premier pirates of American films and other intellectual property not only have pirated yet another blockbuster, but also have edited out a Chinese character because it was “in line with Hollywood’s old tradition of demonizing the Chinese.” Is it time to rethink doing business with China? I am not talking human rights and animal abuses such as:

As with the arrival of any new media or way of doing business, the promise of untold success balances precariously with the fear of venturing into the unknown. That’s certainly the case with mobile marketing, which is developing slowly, but surely. So, the good news is “you’re not behind,” says Shabbir Safdar, chief technology officer, Mindshare Interactive Campaigns, an interactive communications agency with its headquarters in Washington, D.C., and satellite offices around the country. “But,” he adds, “you have to start now. There is no sure recipe for catch-up.” Building your own file of mobile opt-in customers will be invaluable in the future, because the

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