Tyler Lessard

Heather Fletcher is senior content editor with Target Marketing.

Tyler Lessard is CMO of Vidyard. Reach him at tyler.lessard@vidyard.com.

This week on Tech Talk, Target Marketing spoke with Tyler Lessard, VP of marketing for Vidyard, a B2B online video hosting platform. Vidyard's Go Video feature allows marketers and salespeople to create personalized videos at scale and distribute them easily over email.

Small business owners may not think they have the time, money or manpower to invest in video marketing, but it really is easier than many people think. While there are certainly multi-million-dollar video marketing campaigns out there, small business owners can and do see a big impact from much more modest investments in video marketing. In fact, most people already have everything they need to create and share video content without spending extra dollars.

Whittling down the thousands of MarTech offerings to a single-digit listing of the hottest, most memorable platforms was difficult. But it was fun, considering the variety — from nascent data-driven software providers to Pinterest — that benefited from the bounty of $134 billion in funding distributed from 2010 to 2015, according to VentureBeat.

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