Trish Mathe

To truly reach time-crunched consumers in the mail, marketers must find ways to pique their interest. Sometimes, that means straying from the norm-even if the norm typically pulls the best results.

To truly reach time-crunched consumers in the mail, marketers must find ways to pique their interest. Sometimes, that means straying from the norm-even if the norm typically pulls the best results.

In these tough economic times, every penny is important, so marketers must look for ways to reduce costs without sacrificing the offer or message. A good way to do that, says Trish Mathe, director of database marketing for Life Line Screening, an Independence, Ohio-based preventative health screening provider, is to ask your paper suppliers and printers questions regarding pricing.

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