Tricia Robinson E

Six Ways to Improve Your Strategy By Tricia Robinson E-mail marketing is a cost-effective way to communicate with customers and sales prospects, but are you optimizing your strategy? An e-mail program can help increase sales, build customer satisfaction and save marketing dollars. A program is a regularly scheduled, reoccurring e-mail campaign. You probably receive several e-mail marketing programs, such as weekly airline offers, daily weather forecasts, news updates or monthly newsletters. E-mail programs are effective because they establish dependable, expected communications with recipients. When designing an e-mail marketing program, consider the following six tips for e-mail marketing success: content, frequency/timing, creative/layout, data, testing

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