Travis Wright

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.
Taylor Knight is an associate content editor for Target Marketing and Total Retail. She enjoys writing and creating video content to interact with an audience.

In the final part of this four-part video series, Travis Wright gives some great advice on how to build your marketing technology stack and what some common mistakes are when building one. Wright says brands need to define what they are looking to accomplish and understand their customers, then the marketing tools help drive that refined strategy forward.

Are you overwhelmed by the fast-growing world of marketing technology (MarTech)? Travis Wright, co-founder and chief marketing officer at CCP Digital, can help you build your ultimate marketing technology stack.

In a little less than two weeks, we're kicking off our first ever All About Marketing Tech virtual event, and Travis Wright will open with an address called "Building Your Ultimate Tech Stack." Which forces us to consider the question: Exactly what do you need in your marketing stack? Are you even sure what a marketing tech "stack" is?

In what seems to be the blink of an eye, we are already several weeks into 2017. As a marketer in today’s fast-paced, competitive industry, it’s more important than ever that you stay ahead of the trends.

In Part One of our four-part video series with Travis Wright, co-founder and CMO of CCP Digital and the co-author of "Digital Sense," he discusses what it means for marketers to have "digital sense" in the 21st century where consumers are always connected via smartphones.

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