In a little less than two weeks, we're kicking off our first ever All About Marketing Tech virtual event, and Travis Wright will open with an address called "Building Your Ultimate Tech Stack." Which forces us to consider the question: Exactly what do you need in your marketing stack? Are you even sure what a marketing tech "stack" is?
In what seems to be the blink of an eye, we are already several weeks into 2017. As a marketer in today’s fast-paced, competitive industry, it’s more important than ever that you stay ahead of the trends.
One of the challenges of all the marketing tech being developed is simply discovery. The majority of it might not be a fit for your business, but the right few can change the game. How do you learn about enough new technologies to find those needles in the haystack?
Have you ever looked at an online marketing success story, and come away with no idea how they did that? What's the difference? Then it's time to think seriously about what really makes digital sense. Here's a good place to start.