Tracy A. Gill Children

By Tracy A. Gill Children's marketing is enjoying a good deal of attention right now, and with good reason. As the Yankelovich Youth MONITOR 2005 study reports, kids increasingly are involved in their families' buying decisions. And with Generation Y outnumbering the boomers, a loyal kid customer today can mean money in the bank for years to come. Kids today are media savvy, and to reach them, your marketing communications have to be spot-on, explains John Page, youth insights manager for Yankelovich. Page offers three touchpoints you'll want to hit when marketing to these young consumers: 1. Authenticity. Your messages should

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