Only 1 percent to 3 percent of all Web site visitors convert into customers, reports Topica, an online marketing and sales solutions provider based in San Francisco, in its whitepaper The Basics of Website Visitor Conversion. If the only way visitors can engage with your company is by making a purchase, this means 97 percent of your traffic will leave without taking any action. One way to improve your conversion rates, suggests Topica, is to establish a lead acquisition program that captures Web site visitors not yet ready to buy, but who have expressed an interest in your product or services and may be persuaded
COVID-19’s Impact on Millennial and Gen Z Media Habits — And How Marketers Should Pivot
4 Tips for Targeted Customer Acquisition Marketing
The Rashomon Effect in Change Management (and How to Overcome It)
How Discover Puerto Rico Manages Tourism Marketing During COVID-19
A Look at Marketing Spend Recalibrated: Where Are the Green Shoots?
WWTT? Post-Pandemic Vacation Daydreams Courtesy of Discover Puerto Rico