Tony the Tiger

Heather Fletcher is senior content editor with Target Marketing.

Yesterday, Tony the Tiger may not have been feeling so G-R-R-reat! The spokesbeast for Kellogg’s Frosted Flakes may have been the most public face of the brand — until started up the “#DumpKelloggs” campaign. As of presstime, the news site claimed more than 150,172 consumers had signed a pledge to boycott Kellogg’s products.

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