When marketing pros provide advice, marketing practitioners listen. One of the high points of the New York marketing community calendar each year is the Silver Apple Gala hosted by the Direct Marketing Club of New York. The fete toasts the business and industry leadership success of honored individuals.
Iowa and North Carolina said they are looking into a breach involving a subsidiary of Experian that exposed some 200 million social security numbers, in addition to two states that previously announced investigations. Separately U.S. Senator Claire McCaskill, a Democrat from Missouri, chided the company, saying she was concerned it had changed its explanation of how it was responding to the breach. McCaskill told Reuters she was troubled to learn Experian has recently said it would not be able to notify people whose social security numbers were compromised in the scheme. "It's troubling that Experian would wait three months after
As politicians pit your ability to use marketing data against privacy and votes, the DMA is gathering marketers on Capitol Hill for the annual DMA in DC event. There, Tony Hadley, senior vice president of government affairs and public policy for Experian, and Angel Aloma, executive director of Food for the Poor, will speak on the panel "The Data-Driven Way of Life: Threats and Solution." We asked them to explain the concerns legislators have about data-driven marketing, the laws they're considering and what marketers can do to make sure they're not left out in the cold
At the Direct Marketing Association’s (DMA) NCDM Conference in Orlando, Florida, Linda A. Woolley, DMA’s acting president and CEO, led a panel of experts in a discussion of the current threats to the responsible collection of consumer data. Panelists included Tony Hadley, senior vice president of government affairs and public policy, Experian; Susan Fox, vice president, government relations, The Walt Disney Company; and Brooks Dobbs, CPO, KBM Group. Woolley emphasized the many benefits that consumers derive from the responsible use of Big Data. Consumers, she noted, have come to expect the ease, flexibility and efficiency it brings.