Tony Auth

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

For some time, I've followed the spate of newspapers planning to fire the Associated Press and getting their news elsewhere, thank you very much. Papers planning to opt out:

Aug. 20, 2008: The Spokesman-Review of Spokane, the Yakima Herald-Republic and The Wenatchee World—all in Washington state—and The Bakersfield Californian.

Aug. 28, 2008: Minneapolis Star Tribune.

Oct. 16, 2008: The Tribune Co. (Chicago Tribune, Los Angeles Times, Fort Lauderdale's Sun Sentinel, the Orlando Sentinel, Red Eye of Chicago, Hartford Courant, the Baltimore Sun, The Morning Call in Allentown, Pa. and the Daily Press of Newport News, Va.).

Yes, newspapers are taking a beating as a result of the lousy economy and, more importantly, advertisers migrating from print to digital. "The decline in [the top 25] newspapers' paid circulation is accelerating, according to new statistics today from the Audit Bureau of Circulations" wrote Nat Ives in AdAge.com this morning. "Papers' average weekday paid circulation fell to 38.2 million copies across the six months ending Sept. 30, down 4.64% from the equivalent period a year earlier. That's a faster fall than was seen this time last year, when the audit bureau reported just a 2.6% decline."

But is it smart for a newspaper (or any business for that matter) to commit hara-kiri—disemboweling itself in the scramble for savings?

I’ve written a number of times that one way to deal harshly with unfriendly media is to deny access: Issue no press credentials. Force them to stand with their noses to the window pane and regurgitate the same AP or Reuters stories that all the other cheapskate newspapers and magazines use. That the Obama campaign has denied access to The New Yorker is delicious. I have 104 days to make up my mind, and I’m still not sure about Barack Obama or John McCain. Will this be yet another presidential election where I go into a voting booth holding my nose and pulling the

Two Continents and the Pentagon Roiled Feb. 7, 2006: Vol. 2, Issue No. 10 IN THE NEWS Embassies torched as cartoon furor grows DAMASCUS (Reuters) - Furious Syrians set fire to the Danish and Norwegian embassies on Saturday as protests over cartoons of the Prophet Mohammed showed no signs of abating despite calls for calm. —Rasha Elass, Reuters, Feb. 5, 2006 Joint Chiefs Send Rare Protest letter to 'Wash Post' Over 'Reprehensible' Toles Cartoon NEW YORK — A Tom Toles editorial cartoon published in The Washington Post on Monday and on its Web site has drawn a very rare and very strong

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