Tonie Howard

Today, the reality is that people are more discerning with what they spend their money on. In other words, it’s as important as ever to make sure your message resonates with your target audience and stays near the top of its minds. Animal welfare nonprofit The Humane Society of Fairfax County has a unique way of doing just that … and it lies on—believe it or not—the BRE. Typically, the BRE is nothing more than a bland envelope with the company’s address and a place to fill out a return address. Nothing fancy. Nothing noteworthy. But The Humane Society turns that notion on its

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