Tomer Sharon

Heather Fletcher is senior content editor with Target Marketing.

Marketers often think user experience research only pertains to consumers. While an improved user experience for consumers is the expected outcome, it's not the only objective of a well-organized study. So says "It's Our Research: Getting Stakeholder Buy-in for User Experience Research Projects" by Tomer Sharon, a book published in April 2012 by Morgan Kaufmann.

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