Tom Wolfe

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

Can George Bush Do for Curling What JFK Did for Sean Connery? Feb. 23, 2006: Vol. 2, Issue No. 15 IN THE NEWS Bush Tries His Hand at Winter Sports President Bush tried his own version of winter sports this weekend—two bike rides in subfreezing temperatures—after watching some of the Winter Olympics on Air Force One on Friday. While flying back from Florida, Bush watched part of the U.S. men's curling competition broadcast from the 2006 Winter Olympics in Turin, Italy. "We were watching some curling—cheering the U.S. on," White House spokesman Trent Duffy said, recalling the match the U.S. team won by

By Kelly J. Andrews While Internet usage and e-commerce have skyrocketed, banner ad click-through rates have dropped precipitously amid the clamor. While 83 million U.S. adults now have Internet access, according to IntelliQuest, an Austin, TX, market research firm, most industry analysts say the response rate to banner ads is less than 1 percent. There may be more consumers online, but direct marketers aren't interested in creating or collecting impressions—they're trying to make sales. So how can they break through the deafening noise on the Internet to make messages standout? Some think rich media is the answer. The use of rich media

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