Tom Webster

Jeff Molander is the authority on making social media sell. He co-founded what became the Google Affiliate Network and Performics Inc., where he built the sales team. Today, he is the authority on effective prospecting communications techniques as founder of Communications Edge Inc. (formerly Molander & Associates Inc.) He's been in sales for over 2 decades. He is author of the first social selling book, Off the Hook Marketing: How to Make Social Media Sell for You.Jeff is a sales communications coach and creator of the Spark Selling technique—a means to spark more conversations with customers "from cold," speeding them toward qualification.
Melissa Ward is the managing editor for Target Marketing, and she has opinions! More importantly, she's a nerd for great copy and design, a disciple of authenticity, and really loves it when marketers get it right.

It's that wonderful time of year, the holidays! And while I couldn't send all of you a tin of my chocolate chip cookies, I did rustle up seven marketing gifts to help you be productive, organized, inspired and even kick writer's block in the butt. Better yet, they're all free (or have some version of "free") and are Web-based.

Showing your human side, proving there's a face behind the cold, maniacal business you represent, frequent blogging and telling stories about our businesses—it's a shame these simple ideas aren't generating leads and sales often enough. Yet, there is a better way to start generating leads with blogs. Winning new business in this anemic economy means creating "dramatic distinction" and irresistible curiosity with social media—giving prospects a reason to get a focused conversation started with you. Sometimes that means blogging less often.

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