It's that wonderful time of year, the holidays! And while I couldn't send all of you a tin of my chocolate chip cookies, I did rustle up seven marketing gifts to help you be productive, organized, inspired and even kick writer's block in the butt. Better yet, they're all free (or have some version of "free") and are Web-based.
Showing your human side, proving there's a face behind the cold, maniacal business you represent, frequent blogging and telling stories about our businesses—it's a shame these simple ideas aren't generating leads and sales often enough. Yet, there is a better way to start generating leads with blogs. Winning new business in this anemic economy means creating "dramatic distinction" and irresistible curiosity with social media—giving prospects a reason to get a focused conversation started with you. Sometimes that means blogging less often.