From time to time, companies must adapt and evolve to keep up with an ever-changing marketplace. Sometimes that means entering a new platform such as social media, and other times it means reinventing oneself.
To keep up with an evolving marketplace, direct marketers must make tough decisions every day to remain relevant. Sometimes, that can mean a brand relaunch, which is no easy task. Recently, recognition rewards marketer Baudville underwent a rebranding process, mailing a brand-new catalog July 13 with a fresh look and some 250 new products.