Tom Gaffny

The Tug of War Persists At the outset let me state that Brian Carroll’s article, “What’s a Lead?” (November 2006) is one of the best [pieces of] writing I have read in recent time. I head the marketing [department] for a $200 million company and am directly responsible for marketing for the Americas revenues. The Americas geography of my company contributes over $100 million in revenues to the corporation, and my team supports the sales efforts in lead generation and branding. I could not agree more with your points on the tug of war [between sales and marketing] and was able to relate to every point/step mentioned

You're going to have trouble believing this letter. I mean, what I'm about to tell you is so strange and incredible, you'll never forget it. But please understand that EVERY SINGLE WORD OF THIS STORY IS TRUE!!! I'm really praying you'll take a few minutes to read it. Thank you. Dear Friend, She came to our front door Tuesday morning, dressed in dirty rags, holding a little aluminum paint can in her arms. From the second she stepped inside our shelter, she mystified us. Whatever she did, wherever she went, the paint can never left her hands...

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