Tom Fanelli

Media spending forecasts have been nothing but bullish on the continued rapid growth of online marketing, particularly search engine marketing (SEM). In case there is any lingering confusion as to what SEM is exactly, let's clear it up: SEM refers to all activities related to getting one's Web pages listed on search engines' paid and free (also called organic) search results listings. This issue contains a special report on SEM that will provide you with insights on the latest strategies being employed by forward-thinking companies. For example, recent research from DoubleClick reveals that in the early stages of their searching efforts, people

By Hallie Mummert With competition for keywords in the pay-per-click (PPC) realm promising to drive rates through the roof, marketers are mulling over paid inclusion as a viable search engine marketing (SEM) strategy. With paid inclusion, marketers pay search engines a fixed rate to ensure their Web pages are indexed. Arguments against paid inclusion tend to center on the doubt that this strategy might not perform well, since it doesn't guarantee high placement in a search engine's organic listings. But naysayers are losing out on a big opportunity, states Tom Fanelli, vice president of sales and marketing at Coastal Computer Corp., a service management

More Blogs