Tom Cotney

A recent Cisco study revealed that 90 percent of U.S. adults ages 18-30 check their smartphones for updates in email, texts and their social media accounts before they get out of bed. How can marketers seize the mobile opportunity? For starters, they must understand how intimate people are with their phones and how to effectively use mobile marketing to become an integral part of people's day without being obtrusive. Being top-of-mind first thing in the morning through an SMS or push message is a great start.

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