Belvoir Media Group, based in Norwalk, Conn., is a publisher of reader-focused newsletters and magazines. Its publications cover such enthusiast topics as horses, aviation, sailing, pets and sports shooting, and in the last few years, it has expanded into the health arena, targeting mainly an aging baby boomer population. For Tom Canfield, the publisher’s vice president of circulation in charge of the health and aviation groups, success in these tight vertical markets requires making the most out of each and every list he has at his disposal. Canfield spoke with me about the importance of taking a good, hard look at your merge/purge, your partnership
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