B2B and B2C companies — use data, AI and ML to find out what will make each of your customers’ lives simpler and easier to earn “customers for life” by providing an outstanding CX. Spend more of your marketing investment to keep customers happy. You’ll have an annuity revenue stream and your raving fans will do your marketing for you for a lot less than Steph Curry, Tom Brady, Jordan Spieth and Misty Copeland.
What’s the difference between an online video and a TV commercial? Not much, according to a new campaign for Ugg shoes for men. The brand, known for women’s fur-lined boots, hired agency M&C Saatchi, Los Angeles, to work on a fall television campaign to launch its men’s line with new pitchman Tom Brady, New England Patriot’s quarterback.