Tom Beldon

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at dennyhatch.com.

"As teenagers' scores on standardized reading tests have declined or stagnated, some argue that the hours spent prowling the Internet are the enemy of reading-diminishing literacy, wrecking attention spans and destroying a precious common culture that exists only through the reading of books," writes Motoko Rich in The New York Times. "But others say the Internet has created a new kind of reading, one that schools and society should not discount."

I believe this so-called "new kind of reading" is the result of the old kind of writing, which has become really bad.

I'm talking about the writing in mainstream media-newspapers, magazines and books-whose managements are so financially strapped that they can't afford decent editors. The result: Authors left to themselves are sloppy, self-indulgent and frequently boring as dirt.

This is also true of writing on the Internet and BlackBerrys/other mobile devices.

* Meanwhile, Crowe should have been reassured that a Verizon emergency crew had been summoned and would be working through the night to fix things. * Consider the management style of David G. Benton, general manager of Philadelphia's Rittenhouse Hotel as described by Tom Beldon in The Philadelphia Inquirer: To Benton, the Rittenhouse's financial performance flows directly from an atmosphere in which his 289 employees are comfortable making virtually any decision that directly affects a guest and "isn't illegal, immoral or dangerous."

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