Tom Anderson

Kevin Kelleher leads marketing for Return Path Consumer Insight line of business. He helps people see how data can be used to make smarter decisions. In his spare time, Kevin enjoys running, reading and fencing.

If you are graduating from college with a degree in business, marketing or communications, this article is for you. English lit majors who aren’t continuing on to grad school and who hope to someday pay back their student loans, it wouldn’t be a bad idea for you to read this as well. I’d like to discuss one of the most important, if underrated, marketing tactics of today: email.

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