Todd Davis

Guarding your good name from identity theft is a growing challenge, and the focus of two efforts mailed in November. The front of LifeLock’s 6˝ x 11˝ postcard asks “Worried About Identity Theft?” and features a photo of its CEO, Todd Davis, confidently holding his Social Security card in front of him. In the copy, he reveals his actual Social Security number, confidently bolstering his company’s hefty $1 million identity protection guarantee. Talk about standing behind your promises! The 30-day free trial offer briefly runs down the benefits of membership, such as credit fraud alerts and reduced junk mail (ahem!), and also includes a

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