Tim Watson

Heather Fletcher is senior content editor with Target Marketing.

For fans of “The Hitchhiker's Guide to the Galaxy,” the meaning of life is 42. For email marketers, it may be 6.21. Or not, according to Tim Watson of Zettasphere Limited.

Where marketers once thought, "Customers subscribe to lists so we can talk at them," marketers should now think, "We are building a community around our brand, and customers are joining that community by giving us permission to communicate with them."

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