Tim Peterson

Heather Fletcher is senior content editor with Target Marketing.

Google Programmatic ad auction prices will change, probably rising, within the next couple of months and first-price auctions will be the norm in Google Ad Manager by the end of the year, reads a product update post from the tech company.

Exactly 20 seconds into watching videos in their News Feeds, Facebook users will start seeing ads, the company told Recode. “For now,” reads Monday’s article about the ad testing, “Facebook will sell the ads and share the revenue with publishers, giving them 55 percent of all sales. That’s the same split offered by YouTube, which dominates the online video ad business.”

Twitter is getting on the live content bandwagon that really got rolling with the recent Facebook Live push. Facebook added money and company priority backing to its live video option and shortly thereafter upped its Instagram game, so now just about every social network is betting its future on live content.

Is the viewable impression going nowhere fast? A full two years after the Interactive Advertising Bureau, Association of National Advertisers and the 4A's launched Making Measurement Make Sense (3MS), a cross-industry effort to improve Web ad metrics, and a year after viewability took center stage at the IAB’s annual meeting, the movement seems to be running in place. Instead of rallying around a new ad currency, questions continue to arise over the most practical of issues, such as how to measure, implement and enforce viewable impressions—and whether the whole conversation is even worthwhile

Consumers don’t like bad mobile sites, or even worse, brands not even having a mobile site. While 72 percent of consumers think it’s important for brands to have a mobile-friendly site, fully 96 percent have nonetheless come across a site that wasn’t mobile-friendly, according to a Google study published Tuesday. That consumers are turned off by sites not optimized for smartphones isn’t news to anyone who uses the mobile Web. But marketers need more than anecdotal evidence to get their organizations to invest in the medium, said Google’s head of global mobile sales and strategy Jason Spero.

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