Mobile ad powerhouse. Those are the first words that come to mind with Monday’s news of Verizon acquiring Yahoo's operating business for $4.8 billion.
Tim Armstrong has turned AOL from a company known for dial-up Internet access into a media outlet. His next big plan? To turn the company into an advertising technology leader. The AOL chief executive sees the company playing a central role in the ad industry’s adoption of programmatic buying and selling, i.e. the use of Wall Street-like automated trading systems to place ads both online and in traditional media. Speaking at the Ad Tech conference in San Francisco, Armstrong will announce that AOL is introducing One by AOL, a new technology platform that will combine several acquisitions
Facebook Inc. is attracting more advertising, but marketers are still trying to figure out the value of those ads. New data from comScore Inc. show that in September 24 percent of all online display ads in the U.S. appeared on Facebook—more than twice as many as any other publisher.
ORLANDO, FLA.-Google plans to release new data on cross-channel measurement this week, said Tim Armstrong, the company's president of advertising and commerce, North America. Armstrong, who spoke at the American Association of Advertising Agencies 2008 Media Conference and Trade Show in Orlando, Fla., today, emphasized the company's focus on developing data and reassured attendees that Google has no intention of getting into the agency business.