Thorin McGee

Thorin McGee is editor-in-chief and content director of Target Marketing and oversees editorial direction and product development for the magazine, website and other channels.

Heather Fletcher is senior content editor with Target Marketing.

When marketers start direct mail campaigns, they might as well shout, “Show me the money!” That’s because the channel’s advocates say they will soon be seeing dollar signs, much like Cuba Gooding Jr.’s character in “Jerry Maguire.” Also, while Cameron Crowe didn’t pen the phrase “target, personalize, track,” those are the keys to direct mail conversions that read like the screenplay to effective marketing strategies in this channel.

Target Marketing found seven key capabilities brands will need in order to improve customer journeys via omnichannel marketing. Announced on March 5, “Omnichannel Marketing: The Key to Unlocking a Powerful Customer Experience,” travels the customer journey with omnichannel marketers to discover why it’s not yet seamless and how to make it so.

IAB research didn’t even measure branded podcast revenue in 2015. Now, this aspect of the audio marketing channel is seeing a lot of brand love. Recently, branded podcasts earned a deep-dive look from Fast Company regarding what marketers are doing to earn consumer affection and turn them into customers.

Trends marketers must know mean budgets may change to accommodate them. On Sunday, a marketing influencer listed a few in his article.

Voice assistants and smart speakers are taking digital to a voice-activated, audiocentric realm consumers and marketers have never seen before. Powered by artificial intelligence and natural language processing, these devices as set to upend most of the digital media world, including traditional types of digital marketing — especially search.

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