Thomas Pink

Denny Hatch is the author of six books on marketing and four novels, and is a direct marketing writer, designer and consultant. His latest book is “Write Everything Right!” Visit him at

Late last summer I ordered two pairs of chino trousers from L.L. Bean and a couple polo shirts, which arrived a day or two later. I clothed my upper and lower halves with the new merchandise, and both pieces fit my dreadful flesh-case beautifully.

Where Land's End trousers seem to slip off the spare tire of my middle and threaten to drop down around my ankles just when I'm carrying a heavy sack of groceries in one hand and a gallon of Stoli in the other, these marvels from L.L. Bean look and feel custom tailored. I was thrilled.

When it came time to wash them, I looked at the label to see what the settings should be and discovered the polo shirts were made in Thailand. On the chino trousers label, a line of copy made my blood run cold.

"Made in China."

The Chinese government is brutal, repressive and vicious. In China, a nation of polluters, a new coal-fired plant comes online every 10 days. The brown cloud over Beijing is disgusting. The Chinese are also state-sanctioned killers of girl babies. In addition, they kill other babies (poisoned milk), American children (lead paint in toys), beloved dogs (poisoned pet food) and Tibetan monks, as well as being jailers of dissidents and the press. China's blatant counterfeiting of luxury and everyday products—together with massive theft of intellectual property—is responsible for billions of dollars in losses the world over.

I resent L.L. Bean making me an unwitting accomplice to criminal behavior.

My wife, Peggy, and I are hooked on watching the Philadelphia Eagles on television every week during football season. It's a fun few hours.

A very successful businessman I know has been a New York Giants season ticket holder for more than 35 years. Even though he moved to another city, he's hung onto his seats, giving them to family or selling them through his broker at a fat profit when he can't attend a game.

Recently my friend got a bill from the Giants for $40,000--a one-time payment for two "personal seat licenses," giving him the right to buy season tickets for those seats in perpetuity. The money is needed, claims management, to help finance the new $1.6 billion stadium, even though many fans are feeling more like bankers than ticket holders.

Is it smart business to screw somebody who's been a loyal customer for 35 years?

Believe it or not, in some cases the answer is yes.

Yes, especially if you are facing jail time. IN THE NEWS Susanna Goihman, the Philadelphia restaurant owner whose 2002 Lexus struck and killed 15-year-old Kayla Peter on June 19, surrendered to police yesterday on a single charge of leaving the scene of a fatal accident. The charge was filed, according to District Attorney Lynne M. Abraham, to ensure that Goihman, a Venezuelan national, would not flee the country. More serious charges remain possible as the investigation continues, she said. --Thomas J. Gibbons Jr., Joseph A. Slobodzian and Jacqueline Soteropoulos "Goihman surrenders in fatal hit-and-run" Philadelphia Inquirer, Aug. 23,

By Denny Hatch I've been an American Express Cardmember since 1964. As a company that has been in business for a long time, you would think it would have business on the Internet aced. Think again. I lost my American Express platinum card (for which I pay $300 a year) and wanted to report it. I went on Google and searched both "American Express Platinum Card" and "American Express," and went through screen after screen looking for how to report a lost card. Finally I found an 800 number to report a lost card and dialed it. The recorded message: "You have

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